Introduction
The YST remains committed to equipping educators and empowering young people across the country, but we recognise that there is a need to have a heightened understanding in locations that serve young people who need access to play and sport the most.
To support us in doing this, we have identified 20 locations across England, known as growth areas. These growth areas will be key focus areas for YST and through a whole organisation commitment, we will be able to concentrate our capacity and resource to apply a sharpened focus in these target locations. This will enable us to take urgent action to build back healthier, happier, more resilient young people. These locations will also provide the opportunity to establish an evidence base to drive a generational shift and achieve societal change.
These locations were identified based on the following criteria:
✓ high levels of deprivation
✓ low levels of participation in sport and physical activity
✓ readiness to work with us
✓ potential and/or existing collaborations
We will be ‘starting locally’ by targeting our work in a smaller geographical location within each growth area. We will focus our understanding of need, deliver interventions, build capacity, and understand what works in these smaller geographical areas.
Once momentum is being gained in these ‘starting locally’ areas we will seek to apply this learning to another location in the area, and then ultimately, across the wider area known as ‘building momentum’.
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