Introduction
Insight showed us that lots of the key messages around physical activity weren't known within school by both teachers and pupils such as the active 60 minutes each day, 30 minutes in school, 30 minutes at home, benefits of physical activity etc. TVS worked alongside the SGOs to co-create an infographic that was localised to share some of these key messages with staff, children and parents. We carefully considered the key messages we wanted to share and how to make it user friendly for both parents and children. E.g. simplistic positive messaging for children with pictures, harder hitting key messages for parents but in an easy to read format such as 'in a class of 30... rather than %
To support schools with sharing the infographics with children and to reinforce the key mesages, we created a teaching guide with questions they can ask and activities to do alongside the children. This helped to give staff the tools to share the messages but also extend knowledge if they wish without having to go and find/create resources to save time.
On the back of this, we also created a marketing campaign on social media which broke down the key messages into individual posts with more detail and links to find out more. We included SGOs in the planning of the campaign and encouraged them to share the posts with schools.
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